Paid Marketing

Paid Marketing

        “Search Engine Marketing” was one which is used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. The industry has adopted the SEM acronym to refer wholly to paid search.

           At Search Engine Land, we generally use SEM and/or “PaidSearch Marketing” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

• Paid search ads
• Paid search advertising
• PPC (pay-per-click)
• CPC (cost-per-click)
• CPM (cost-per-thousand impressions)

Why you need paid Marketing Strategy?

·  Organic reach on both search and social media is down.

·  Ads are pretty affordable. 

·   Ads are measurable.

·  Ads are easier than SEO. 

·  You can re-market your audience.

The benefits of using paid search marketing in Google are:

·   Great Targeting: You can reach your target when you are looking for product.

·    Low wastage: Yours ads are only shown when searchers are searching for relevant product.

· Predictability: Traffic volumes, ranking, returns and costs tend to more stable and more predictable than SEO.

·   Speed: PPC listing appears much faster than SEO.

·   Control: Unlike SEO it is more straight forward to achieve high ranking.

·  High Conversion rate: PPC tends to have the higher conversion rates than SEO and much higher than display ads where viewers of the ads may click more on impulse.

· Branding effect: This is useful during for generating brand awareness during the launch of product.