Posts

SEO beginners guide

What is Search Engine Optimization?             SEO stands for “search engine optimization”.  It is the process of getting traffic from the free, organic, editorial or natural search on search engines. All major search engines such as   Google ,   Bing  and  Yahoo  have primary search results. It is the process of updating visibility of website.  SEO is the art or science of getting top of the search engine to the placement of relevant keyword phrases to make your si de more relevant than other websites.                It encompasses both the technical an d creative element to improve ranking. It is not only about building search-engine friendly website but also making it user friendly.  Users normally tend to visit websites that are at the top of this list because that is to be more relevant. It is a technique which helps user to search on search engines to find and to ra...
Post a Comment
Read more

Paid Marketing

Pai d Marketing         “Search Engine Marketing” was one which is used as an umbrella term to encompass both  SEO (search engine optimization)  and paid search activities. The industry has adopted the  SEM acronym to refer wholly to paid search .            At Search Engine Land, we generally use SEM and/or “ PaidSearch Marketing ” to refer to paid listings, with the longer term of  search marketing  used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities: Paid search ads Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM (cost-per-thousand impressions) Why you need paid Marketing Strategy? ·    Organic reach on both search and social media is down. ·    Ads are pretty affordable.   ·     Ads are measurable. · ...
Post a Comment
Read more